pexar digital picture frames on a wood table and show a photo of a
girl and her grand mother

Design Bold, Build Lasting

pexar, a new brand born from Lexar, a leader in the memory industry, integrates the latest imaging, memory, and storage technologies. Our goal is to deliver a crystal-clear visual experience, helping you relive precious moments, connect with loved ones effortlessly, and inspire creativity.

Mission

Simplifying Technology

Effortlessly Sharing Memories

a buliding with a lexar logo

Powered by Lexar

pexar, a new brand by Lexar, builds on Lexar's strong R&D and commitment to quality. With more than 25 years of industry experience, we’ve integrated advanced storage and imaging technologies into pexar products, continuing to innovate and simplify technology for everyone.

a man is doing an experiment

Quality Lab

pexar Quality Labs rigorously test every product to ensure performance, quality, reliability, and durability. Our skilled technicians perform tests under extreme conditions, including:

- Screen durability and plug-in/out endurance
- Temperature resistance (high and low)
- Humidity and salt spray exposure
- Drop resistance test
- Electromagnetic compatibility (EMC)
- Long-term life reliability test

a road in thr forest

Environment

We are committed to protecting the planet.
And designing products you love. 

We focus on using eco-friendly materials for products, adopting recycled and renewable packaging (including reusable gift boxes), utilizing clean energy in production, and implementing low-carbon shipping.